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Katherine Dee's avatar

I keep wondering what role the local and in person will play in this new environment. Will theater see a resurgence? Are there types of in person or more physical jobs that will replace content marketing roles for more creative people? Anecdotally, have noticed that my creative friends are having good luck in things like Waldorf teaching, woodworking, reiki. These are people who are first and foremost artists & writers and who even a year ago were copywriters etc. anyway, mangled thoughts here but wondering what, if anything will fill the vacuum.

John Warner's avatar

I would describe my face shape as more "furrowed brow" than full grimace while reading this, but in truth, I don't really disagree with much.

I think what we're looking at is a shift from needing what I'd call "writers" to "automation-assisted text producers." The categories of artifacts you discuss lend themselves to automation-assistance in various ways and at various levels. The fact that they're judged on their ultimate utility to the end audience makes it relatively straightforward to judge whether or not the automation is harming the final product.

I would argue that the best automation-assisted text producers are likely to have strong writing practices and so if you want to become one of those people you should still learn to write, but the bigger question is whether or not the people commissioning this work will continue to pay for human involvement.

Some of this stuff probably is "bullshit writing" which I explored in a deleted chapter from the book that I published here (https://biblioracle.substack.com/p/bullsht-writing?utm_source=publication-search).

If I'm a company that's commissioning this stuff, the first question I'm asking is whether or not I actually need this stuff. As you say, it often seems to drop down a hole. I can think of all kinds of artifacts I had to produce in my time in market research and can pretty clearly map what I would need to write, what I could automate almost in total, and where automation-assistance would be useful, but again, that's because I know what writing is.

I think Wiesenthal is overstating the case because I think this tension is just as likely to clarify where human involvement is necessary as it is to erase the occasions where humans remain involved, but there's no doubt that we are in the midst of a shift.

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